BBC voice assistant on Windows 10 uses Microsoft’s Azure AI

The UK’s vast range of accents shouldn’t fool the BBC’s new voice assistant.

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What you need to know

What you need to know

The BBC launched a new voice assistant today that strives to understand people with different accents. It’s called “Beeb” and it’s available in beta through theMicrosoft Store. Beeb utilizes Microsoft’s Azure AI services for its infrastructure, which allows the BBC to build up an assistant without having to create its own AI.

As pointed out byEngadget, many digital assistants struggle with accents. The UK has a wide range of accents that can vary dramatically after travelling just a few miles. Beeb strives to understand these accents better than other digital assistants.

Windows Insiders based in the UK should be able to download the beta app from the Microsoft Store, though we had a hard time getting it on our systems. In its initial release, Beeb supports listening to on-demand radio, music mixes, podcasts, news, and weather updates. You can also ask it to tell jokes, which it will gladly provide from BBC comedy writers. It also has facts selected by QI’s Sandi Toksvig.

At least for now, the app doesn’t seem like it’s trying to compete with digital assistant giants like Alexa and Google Assistant. Instead, it allows people in the UK to listen to BBC content using an assistant that understands accents better than the competition.

A digital assistant that understands you

This digital assistant is built on Azure AI and it understands various accents.

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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.