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E3 to return in 2023, partners with ReedPop, who runs the PAX events
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Published onSeptember 26, 2022
published onSeptember 26, 2022
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The Electronic Entertainment Expo has a rough couple of years and is looking to redefine its future with a return to an in-person event at the Los Angele Convention Center next June.
The Hype starts now. ????#E32023will take place in person from June 13-16 in the Los Angeles Convention Center with separated business and consumer days and areas.
More details here:https://t.co/VJc1R7gvrBpic.twitter.com/cHiNgYHjok
— E3 (@E3)September 26, 2022
E3 suffered a reputational blow when both Sony and Nintendo opted out of hosting their annual gaming showcases at the convention prior to the pandemic. During the pandemic, E3 as a brand also ran into trouble simply hosting a digital-first experience during the pandemic with the Entertainment Software AssociationESA assuming responsibilitiesin 2021, and thencanceling a follow upevent in 2022.
However,the ESA has partnered with ReedPopto produce an E3 event for the second week of June 2023 as it plans to welcome back developers, journalists, licensors, publishers, studios, indie manufacturers, distributors and more.
Acknowledging some of the shortcomings that have been simmering of the surface for some attendants prior to the forced pause due to the pandemic, the ESA has explained it’s looking to return memorable experiences next year via the following goals:
While the ESA seems excited to return to an in-person event in LA and promises “a week of titanic AAA reveals,” it is unclear how E3’s historically big presenters are taking the news.
As previously mentioned, both Sony and Nintendo have opted to control the media narrative by hosting their own games reveal events outside of E3 and following the pandemic-related cancelation by the ESA, Microsoft which stood as the last remaining tentpole has also found relative success in delivering Xbox news via virtual events.
Yes, E3 is much more than Sony, Nintendo and Xbox, but when it comes to game trailers, reveals, and premieres, those three made up a lot of the content that used to be exclusive to the ESA’s yearly June showcase.
Kareem Anderson
Networking & Security Specialist
Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.
He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.
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Kareem Anderson
Networking & Security Specialist
He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security
