EA finalizes acquisition of Codemasters, sees ‘significant growth opportunities’ in the future
Signed, sealed and delivered.
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What you need to know
Back in December 2020 welearnedthat Electronic Arts (EA) was interrupting Take-Two Interactive’s bid on racing game developer and publisher Codemasters. Today, EA confirmed that the acquisition has been finalized and Codemasters is now officially an EA subsidiary. The deal was financed with cash on hand, with EA paying roughly $8.37 per share of Codemasters.
With Codemasters' franchises like Dirt, Grid and Project Cars added to EA’s existing roster that includes Need for Speed, EA openlyreferredto the deal as making EA “the home of racing games.” The acquisition is intended to expand Codemasters' reach with “significant growth opportunities” paired with EA’s marketing and research teams.
“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,“said Andrew Wilson, CEO of Electronic Arts. “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.”
EA’s Q3 2021 financial resultsshow the company now sees a 62% digital share of players, while growth for EA Play has reached nearly 13 million subscribers thanks toXbox Game Pass Ultimate. Some of the company’s upcoming titles include theMass Effect: Legendary Editiontrilogy remaster and a new Battlefield game, the latter of which is coming in Holiday 2021.
The latest off-road racer.
Dirt is back again with Dirt 5, a more approachable racer than previous entries that intends to draw in old and new players alike with gorgeous graphics, addictive racing mechanics, and more.
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Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter@SamuelTolbert.
