How to watch today’s Apple October ‘Scary Fast’ event live - will we see new M3 MacBooks and iPads?
Will we see new M3 Macs and MacBooks?
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Follow all the developments from the Scary Fast event with ourApple Scary Fast event live blog.
Appleappears to have one more surprise for us all in 2023, with the Cupertino company hostinga ‘Scary Fast’ eventin a few hours' time onOctober 30 at 5pm PT, or 12am GMT / 11am AEDT on October 31.
While we don’t know what Apple will be showing off, a lot of rumors suggest that we’ll seea new iMac 2023, and possibly somenew MacBooksas well, and maybe even a new iPad!
The name of the event – ‘Scary Fast’ – is likely not just a reference to how close it is to Halloween, but suggests the products we will see will be very powerful, so we might get our first glimpse of theM3 chip.
Another hint that this will be a Mac and MacBook-focused event can be found onApple’s Event page, which has an animation of the Apple logo morphing into the ‘Face’ icon of the Finder app, which is famously part of the macOSoperating systemfor Apple’s computers.
So, for anyone thinking about buying a new Mac or MacBook ahead ofBlack Friday, this event is likely a must-see, and we don’t have long to find out what exactly Apple has in store for us. Read on for details on how to watch the Apple October ‘Scary Fast’ event live, and what to expect.
How to watch the Apple October event
Apple’s October ‘Scary Fast’ event will start on Monday October 30 at 5pm PT, or Tuesday 12am GMT / 11am AEDT on October 31.
For Mac fans in the UK, that’s midnight between Monday and Tuesday, which isn’t the most sociable of times, so if you don’t want to stay up to watch the event live, don’t worry as we’ll have a live blog and recap of the event, and Apple will likely have the video available to play on demand once the event is over.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
The event will be livestreamed onApple’s website, and it will also be available to watch onYouTube(we’ve embedded the video below for you viewing pleasure).
Rest assured that if you aren’t able to watch the event live yourself, TechRadar will bring you all the latest news and analysis from the showcase.
What to expect at the Apple October event
After Apple’s iPhone-fest in September, where it launched itsiPhone 15lineup, it’s pretty much certain that we won’t be getting any more phones at the October event.
What’s far more likely are new iMacs. Apple’s iconic machine hasn’t been updated since the24-inch iMacback in 2021, despite still being one of thebest all-in-one PCsyou can buy.
The current model still uses the M1 chip, so if Apple is indeed launching the M3 on Monday, then it would be the perfect opportunity to announce a brand-new iMac to go alongside it.
Meanwhile, the larger 27-inch iMac has never had a revision with Apple silicon. Could we see it rise from the dead during the ‘Scary Fast’ event? It would certainly fit the theme.
If Apple is indeed launching the M3 chip, it’s likely that there will also be a new MacBook with the M3 chip (maybe even a MacBook Pro with a more powerful M3 variant) announced as well. While the iMacs are great products, they are quite niche - whereas MacBooks are far more popular. We imagine Apple would want to showcase the M3 in a product that has mainstream appeal.
A wildcard theory would bea new iPad Pro powered by the M3 chipmaking an appearance. This would be a good fit if Apple wants a packed lineup of M3-powered devices to kick off its launch, but the company has also been cautious in the past about keeping its iPad and Mac product launches separate, so iPad fans shouldn’t get too excited.
For all the news and updates leading up to, during, and after the Apple October event, you’re already in the right place: keep your browser locked to TechRadar.
More Mac stories
Matt is TechRadar’s Managing Editor for Core Tech, looking after computing and mobile technology. Having written for a number of publications such as PC Plus, PC Format, T3 and Linux Format, there’s no aspect of technology that Matt isn’t passionate about, especially computing and PC gaming. He’s personally reviewed and used most of the laptops in our best laptops guide - and since joining TechRadar in 2014, he’s reviewed over 250 laptops and computing accessories personally.
Apple iMac 24-inch M4 (2024) review: the best, and most colorful, all-in-one computer levels up
A new dawn for Mac gaming? Apple’s M4 Mac mini will support hardware-accelerated ray tracing
Owl Labs Meeting Owl 4+ review
