Share this article
Latest news
With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low
Copilot in Outlook will generate personalized themes for you to customize the app
Microsoft will raise the price of its 365 Suite to include AI capabilities
Death Stranding Director’s Cut is now Xbox X|S at a huge discount
Outlook will let users create custom account icons so they can tell their accounts apart easier
Instagram Threads market share: Will it surpass Twitter?
Instagram Threads is riding a high wave of popularity right now.
3 min. read
Published onJuly 11, 2023
published onJuly 11, 2023
Share this article
Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more
Key notes
Instagram Threads has just been released less than a week ago, and it has already surpassed 100 million users,according to the latest reports. The app is in direct competition with Twitter, andElon Musk is not happy at all about it.
Either way, it seems the app is very popular right now, so if you’re up to using it, then you should know thatyou can also use it on Windows 11 desktops.
And now back to the question that is on everybody’s mind. Of course, with all the talk about it, we have to wonder. Will Instagram Threads surpass Twitter?
Will Instagram Threads surpass Twitter?
Well, it is still very early to say if Instagram Threads will surpass Twitter. The newly-released app got to an astonishing number of 100 million users in a matter of days. 5 days to be exact.
Threads reached 100 million sign ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days!
According to the latest reports, Instagram Threads managed to beat ChatGPT to this milestone, while Twitter traffic slowed down considerably.
It seems that the users are not just coming to the platform, but they’re actively engaging in conversations on Threads as well. There are more than 95 million posts on the app already, and over 200 million likes shared all over Threads.
With over 100 million users on the platform, and still counting, it seems that Threads is getting closer to Twitter. Let’s not forget that in November 2022, Elon Musk said that Twitter had approximately 260 million monetizable daily active users in a tweet then.
Twitter added 1.6M daily active users this past week, another all-time highpic.twitter.com/Si3cRYnvyD
So it’s most likely that Instagram Threads’ market share will grow in the following weeks. However, Threads in just at the beginning. And we’re going to have to wait a little longer to see if Threads will really become a product of the time. Meta’s marketing strategy will have to position the platform as an outlet to capture the cultural prints of the moment.
Otherwise, it will have no chance against Twitter. While the platform is not going to push politics and hard news on the feed, Threads wants its users to have social media-based conversations. Whatever that is, that’s up to you.
And while Threads is riding a high wave of popularity right now, Adam Mosseri, head of Instagram, is not sure if Threads is retentive yet. Exactly that outlet for capturing the cultural present we talked about earlier.
What do you think about Instagram Threads? Do you think its market share will grow over the next period? Let us know in the comments section below.
More about the topics:instagram,social media
Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.
He’s always curious and ready to take on everything new in the tech world, covering Microsoft’s products on a daily basis. The passion for gaming and hardware feeds his journalistic approach, making him a great researcher and news writer that’s always ready to bring you the bleeding edge!
User forum
0 messages
Sort by:LatestOldestMost Votes
Comment*
Name*
Email*
Commenting as.Not you?
Save information for future comments
Comment
Δ
Flavius Floare
Tech Journalist
Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling.
