Microsoft advertisements reach 1 billion people across Bing , Outlook, AOL, Yahoo, MSN, more

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Published onJanuary 7, 2022

published onJanuary 7, 2022

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Microsoft just hit a new milestone. According to the company’s own internal data, andComscore, a platform that evaluates media across platforms, Microsoft advertisements now reach 1 billion people (viaMediapost/MSPU.)

Per Mediapost, Microsoft ads hit those 1 billion people across Bing, Outlook, AOL, Yahoo, MSN, and other publisher partners and Microsoft properties as of March 2021. This is apparently known as overlapping audiences, which is a phenomenon you might be familiar with. Basically, using multiple Microsoft products or services. The overlapping audiences allow Microsoft to expand its reach.

It’s so much good for Microsoft that the research fromGWI, another audience insight tool, shows that 64% of people in the U.S. who use Windows devices also visit Microsoft advertising properties, per Mediapost. In turn, these people are more likely to make a purchase. Microsoft’sown numberslast showed that its own search advertising revenue went up to $788 million, or 10% in its last quarter so there’s extra truth to the numbers. Whether or not MSN or Microsoft News powered things like News & Interests in Windows 10, or Widgets in Windows factor into that growth is unknown, but it would not be surprising.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft advertisements reach 1 billion people across Bing , Outlook, AOL, Yahoo, MSN, more