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Microsoft announces Viva Sales, connecting Microsoft 365 with sales CRMs

2 min. read

Published onJune 16, 2022

published onJune 16, 2022

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Microsoftis announcingVIva Sales. This new seller experience application is designed to bring customer relationship management technology into and from Microsoft 365 and Microsoft Teams. Powered by artificial intelligence, the end goal of it is also to help provide personalized recommendations to sellers, and better help then connect to customers.

In total, there are three core themes to Viva Sales, many of which target Microsoft’s rival, Sales Force. The first of those is to help sellers do their jobs, while also providing insights that sales leadership needs. With the second theme, VIva Sales can recommend the next steps to progress a customer through a sales funnel, and help them take the next steps. Third up, Viva Sales can provide AI-driven recommendations to enable sellers to enhance their customer engagement. Microsoft provides the following examples of how this works and how Viva Sales can integrate with other Microsoft products.

As you can tell, Viva Sales builds heavily on Microsoft Viva, which already provided an integrated employee experience platform. Viva now includes common cores like communications, knowledge, learning, goals, insights, as well as sales. “Viva Sales is a new modern way of selling. As a smart CRM companion, Viva Sales makes sellers’ lives easier while enriching their CRM,” explained Microsoft in a blog post.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina