Microsoft commits to EU’s Digital Services Act (DSA) for transparency in ads

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Published onAugust 25, 2023

published onAugust 25, 2023

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Microsoft is taking steps tocomply with the European Union’s Digital Services Act (DSA), which aims to protect users online and increase transparency for tech platforms.

Microsoft has committed to providing more information about targeted advertisements to users. This move is likely in response to the DSA’s requirements for platforms to be more transparent about their advertising practices.

From October onwards, Microsoft plans to release a report every six months on its DSA compliance efforts on the Microsoft Reports Hub. This report will provide updated information on Bing’s average monthly active users in the EU.

The Digital Services Act (DSA) is a regulation in EU law that aims to update the Electronic Commerce Directive 2000 regarding illegal content, transparent advertising, and disinformation.

The DSA has a significant requirement that platforms should provide users with the choice to have a feed that is not personalized and not based on user profiling. Microsoft’s LinkedIn has successfully implemented this change on both the desktop and mobile versions of the network.

The DSA applies to “very large” social media networks and websites. Microsoft-owned platforms like Bing and LinkedIn, along with other major tech players such as Facebook, Instagram, Snapchat, and TikTok, are among the platforms covered by these regulations.

Davesh Beri

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Davesh Beri

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