Microsoft explores AI and fashion at Milan headquarters meetup

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Published onSeptember 7, 2023

published onSeptember 7, 2023

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The OTB fashion group held its first Artificial Intelligence Day with Microsoft Italia, Bain & Company, and Adobe Italia to promote awareness and encourage discussion. The event involved over 50 managers from OTB’s holding company and various brands. It took place at the Microsoft Italia headquarters in Milan.

The event delved into artificial intelligence’s opportunities for the fashion and luxury sector. AI is recognized as a fundamental element in luxury companies’ value chains and processes. It plays a role in product development, merchandising, marketing, supply chain management, sales, distribution, and customer relations.

Here is how AI can play a pivotal role in these sectors:

Renzo Rosso, founder of OTB, believes that while technology and AI are important for fashion and luxury, they should not replace craftsmanship, creativity, and essential skills.

Microsoft Italia’s CEO, Vincenzo Esposito, emphasized the significance of AI in business, particularly in the fashion and luxury industry. Microsoft works with companies to help them with digital transformation, discover AI use cases, and leverage new technologies to drive growth and innovation.

The event showcased the increasing importance of artificial intelligence in the fashion and luxury industry. OTB demonstrated its dedication to staying at the forefront of technological advancements in this sector by collaborating with leading technology partners and academic institutions.

We believe that AI has the potential to make a significant positive impact on the fashion industry. It can help to make the industry more efficient, sustainable, and customer-centric.

viaTheSpinOff

Davesh Beri

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Davesh Beri

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