Microsoft, NFL team up to bring virtual fans to games
Microsoft and the NFL will help fans virtually attend NFL games.
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What you need to know
The NFL returned to action this week, but the fan experience is different this year than any previous season. Due to the global pandemic, NFL stadiums will have dramatically fewer people in attendance. To help fans still participate in the gameday, Microsoft and the NFLteamed up.
During “key games” throughout the NFL season, a feed of virtual fans will appear on stadium LED screens and game broadcasts. This feature is called a Fan Mosaic and will help deliver some fan interaction during games. Microsoft did not specificy which matchups are considered “key games.”
TheNBA also partnered with Microsoftto deliver a virtual fan experience. Using Microsoft Teams, NBA fans have been able to virtually attend NBA games, including some intense playoff matchups. During NBA games, fans appear on large screens surrounding the court.
The NFL and Microsoft took a somewhat similar approach to engage with fans. Select fans will be part of a virtual VIP experience that includes a Gallery View of other fans alongside two displays with live game action.
The Fan Mosaic will also appear after players score touchdowns on LED screens behind the endzones in NFL stadiums.
The NFL and Microsoft have a longstanding partnership, including NFL teams using Surface devices on the sidelines and the NFL Draft utilizing Microsoft Teams.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
