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Microsoft testing image recognition and visual search in Bing Chat

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Published onJune 14, 2023

published onJune 14, 2023

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Microsoft is currently conducting tests on image recognition and visual search capabilities within its Bing Chat platform. This new feature allows users to upload an image and ask Bing Chat questions related to that specific image, providing a more interactive search experience.

The image recognition and visual search functionality known as visual search, already exist within Bing Image search. However, Microsoft is now extending these capabilities to its chat platform to enhance user engagement and provide more comprehensive search results.

According to Microsoft’s Advertising and Web Services CEO, Mikhail Parakhin, the testing phase is currently limited to 5% of all searches. Parakhin recently shared this information multiple times on Twitter, stating, “We are flighting at 5% right now, if all goes well – will keep increasing.” He emphasized the importance of ensuring safety and maintaining the quality of regular chat interactions before rolling out the feature to a broader audience. Parakhin also mentioned that the initial flight for image recognition is underway, and as confidence in its quality and safety grows, the feature will be made available to a wider user base.

Started flighting

— Mikhail Parakhin (@MParakhin)June 10, 2023

Not this week – we have to make sure it is safe, aligned and doesn’t decrease quality of the regular chat. We are flighting at 5% right now, if all goes well – will keep increasing.

— Mikhail Parakhin (@MParakhin)June 13, 2023

While the image recognition and visual search feature are in progress, Bing is also working on separate plugin functionalities. Parakhin expressed hope that the plugins will begin their testing phase within a matter of weeks, indicating Microsoft’s commitment to expanding the capabilities of Bing Chat even further.

Running the first flight for Image recognition right now. As we get confidence in quality and safety, will roll out broadly for everyone. Plugins are a separate story, should start flighting hopefully in a matter of weeks.

— Mikhail Parakhin (@MParakhin)June 13, 2023

By introducing image recognition and visual search to Bing Chat, Microsoft aims to provide users with a more interactive and immersive search experience. As the testing phase progresses and the feature proves to be safe and reliable, users can expect a broader rollout in the future, enabling them to explore and discover information in a more visually driven manner.

Via:Search Engine Roundtable

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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