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Microsoft to launch UET Insights dashboard for Microsoft ads

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Published onMay 29, 2023

published onMay 29, 2023

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Microsoft Advertising is constantly innovating to provide advertisers with powerful tools and features to optimize their campaigns and drive better results. With a focus on understanding user engagement and delivering improved ad performance,Microsoft has announced the launch of UET Insightsfor advertising, a valuable new dashboard that will help advertisers gain insights and leverage data signals for enhanced targeting and conversions.

Scheduled to roll out on a rolling basis starting from July 3, 2023, UET Insights will automatically enable itself for existing UET tags, empowering advertisers with a range of new data collection capabilities. By unlocking these insights, businesses can make informed decisions, improve website performance, and optimize their advertising strategies.

What is UET Tag

What is UET Tag

The Microsoft Advertising UET tag has long been a trusted tool for advertisers, enabling conversion tracking, remarketing, and automated bidding strategies. With the introduction of UET Insights, advertisers can now take their campaigns to new heights by leveraging additional data signals to gain deeper visibility into web traffic and enhance campaign performance.

Key Features of UET Insights

Key Features of UET Insights

UET Insights introduces a robust website dashboard that provides advertisers with powerful insights into user engagement, helping them improve their web pages and optimize targeting for increased conversions. Key data available on the built-in dashboard includes:

Enabling UET Insights is a hassle-free process that requires no coding from the advertisers’ end. Existing UET tags will be automatically updated on the back end, and all new tags created in the future will come pre-enabled with UET Insights.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina