Netflix set to open stores that could immerse you in your favorite binge experience
A theme park without the rides
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
With the dust still settling aroundNetflix’s shuttered DVD business, Netflix is now announcing a new division, Netflix House.
The “Houses” will expand upon Netflix’s existing online merch shop with food and themed experiences for the latest Netflix shows. The company has experimented with immersive experiences before such as theBridgerton Ballor theStranger Things Experience.
What we know is limited. However, we can expect the houses to be like mini theme parks but don’t expect aStranger Thingsroller coaster anytime soon.
It’s a recognition of, perhaps, the one thing competitors such asDisney PlusandPeacock Plushave, respectively in Disneyland and Universal Studies, that Netflix does not, places to connect directly with subscribers and potential customers.
Netflix House would provide a permanent location for these experiences which senior leadership hopes will result a repeated visits throughout the year.
When and why
No official word on where specific locations will open in 2025, but fans can expect major cities like Chicago, Los Angeles, New York, or San Francisco to be some of the first locations with international locations to open later.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Josh Simon, Netflix’s VP of consumer products, toldBloomberg.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
The concept of the Houses seems to be an interesting experiment by Netflix on how to increase viewer engagement while giving prospective customers something tactile to consider as they weigh a possible subscription.
This comes as the company is looking to expand streams of revenue beyond its streaming products; partly due to growing complaints of theincreasing subscription pricesof the platform.
In addition, Netflix surely hoped that industry strikes would have ceased by now. With theSAG-AFTRA negotiations failingWednesday, the company may be searching for added revenue to pay royalties for streams.
You might also like
Cody Hmelar is a radio and photojournalist working in broadcast engineering. Hailing from the heart of Silicon Valley, he explores the intersection of technology with human interest.
Australian Beach Volleyball Tour live stream: How to watch bronze and gold medal matches online for free, finals, start time
I’d drop Hulu for Netflix in November 2024 – here’s why
Google puts Nvidia on high alert as it showcases Trillium, its rival AI chip, while promising to bring H200 Tensor Core GPUs within days
