Office 365 rebranding to Microsoft 365 better positions the company for the future

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Published onOctober 13, 2022

published onOctober 13, 2022

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Microsoft is in the midst of reorganizing its flagship productivity suite while simultaneously invoking a rebranding of its software stack across platforms witha new single Microsoft 365 app.

If you’re scratching your head atyesterday’s Ignite announcementabout a rebranded Office 365 app and thinking “hasn’t Microsoft already used the Microsoft 365 brand ubiquitously with its various Office and cloud services?”, you’d be correct.

Roughly two years ago, Microsoft began identifying its paid Office 365 users as part of its Microsoft 365 family, which mainly highlighted the subscription base of the platform. However, it seems Microsoft is ready to make a bigger play at rounding up all its services under an easier to understand grouping and simply identifying a single service as Microsoft 365, ala Amazon Prime.

Microsoft now states that “Microsoft Office is changing to Microsoft 365,” and what that means for Office users is that along with the seemingly odd naming convention, there will bea new consolidated experiencein organizing and communicating across a larger suite off Microsoft software experiences.

Inthe coming weeks, Microsoft will rebrand the recently launched Office 365 app on Windows and mobile to simply Microsoft 365 and invoke a new logo to represent the consolidation. Along with the subtle visual change tothe new Microsoft 365, users are expected to gain more features that include:

Adding a cherry on top, each of the old Office 365 apps will be bestowed with their own refreshed icons to signify their accension to Microsoft 365 status. The first visual changes to the Office 365 apps are scheduled for some time in November and will first appear on the web with Windows, iOS, and Android following.

As previously mentioned, Microsoft’s move to umbrella its Office 365 apps under this larger brand also works in highlighting disparate app situations like Teams and Stream as part of the ecosystem family and may help boost cross app engagement.

At the end of the day, “Office”, “Office 365”, or “those damn Microsoft products,” will colloquially remain the same for most people. The changes announced yesterday are more or less a positioning for Microsoft’s future where the company can consolidate more of its product categories under easy to recognize brands while also bundling even more services together.

Judging by yesterday’s announcement, it appears Microsoft envisions a future where people will simply have “Microsoft 365” subscriptions that bundles products such as the Office suite, any future creative apps, Azure, a transferable virtual Windows license and Game Pass for various pricing tiers.

Kareem Anderson

Networking & Security Specialist

Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.

He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.

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Kareem Anderson

Networking & Security Specialist

He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

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Office 365 rebranding to Microsoft 365 better positions the company for the future#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Office 365 rebranding to Microsoft 365 better positions the company for the future