Satya Nadella: Microsoft will consider buying more video game companies
Continuing to shore up content for Xbox Game Pass.
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What you need to know
Microsoft shocked the video game industry with its recent news that it intends toacquire ZeniMax Media, meaning that Bethesda is joining Xbox and adding its games library to Xbox Game Pass, which recently crossed15 million subscribers. Now, it appears that even with 23 studios as part of Xbox Game Studios, Microsoft may not be done yet.
In an interview withCNET, Microsoft CEO Satya Nadella says that moving forward Microsoft will consider buying other video game companies, noting that “You can’t wake up one day and say, ‘Let me build a game studio.'” Executive Vice President of Gaming at Microsoft Phil Spencer added that “Content is just the incredible ingredient to our platform that we continue to invest in.”
Back in July 2020, Spencerstatedthere had been “no signal” from Microsoft to slow down on acquiring studios. Microsoft wasreportedly interestedin acquiring WB Games, alongside Activision Blizzard, Electronic Arts and Take-Two Interactive. AT&T later decidednot to sellWB Games for the time being.
Regardless of what moves Microsoft makes, mergers and acquisitions will continue to take place across the video game industry. Embracer Groupcontinues to acquirelarge numbers of studios and IP. Sony, which owns major Xbox competitor PlayStation, was reportedly interested in acquiring Leyou Corporation, the parent company of studios like Splash Damage. Sony was thenreportedly outbidby mega-conglomerate Tencent, who are currently in negotiations for Leyou.
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Microsoft serves the next-generation for less with its budget-friendly Xbox Series S. The console packs the same high-performance CPU and SSD technology as Xbox Series X, while scaling back the GPU and removing the disc drive.
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Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter@SamuelTolbert.
