Wait! Don’t buy the iPhone 14 this Black Friday – buy these models instead
The standard iPhone 14 is a good phone, but it’s bad value
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Black Friday proper is just around the corner, but retailers in both the US and UK have been offering some strongBlack Friday iPhone dealson older-generationApplesmartphones, like theiPhone 14,iPhone 13andiPhone SE (2022), for weeks now.
As such, it’s a great time to pick up one of Apple’sbest iPhoneson the cheap. But which model to choose? Do you save big on the iPhone SE (2022) or iPhone 13, save small on the iPhone 14, or skip the discounts altogether and opt for the newly releasediPhone 15?
Well, let us give you some advice for free: don’t buy the standard iPhone 14 this Black Friday. You’re much better off saving money by going for the iPhone 13, or taking the plunge on Apple’s excellent iPhone 15 if you can afford to stretch your budget that little bit more. Allow us to explain why.
If you’re simply looking for a capable iPhone at a cut price, Apple’s standard iPhone 13 is pretty much the same phone as the iPhone 14, but cheaper. Their designs are identical, their cameras are (almost) identical and their chipsets are separated by just one generation – which, in Apple terms, means next to nothing. You’ll find a full breakdown of the differences between these two devices in ouriPhone 14 vs iPhone 13comparison. But rest assured that those differences are not nearly as significant as their current difference in price.
At the time of writing, the iPhone 14 is no longer in sale in the US, but itwasavailable for just$679.99 at Best Buy(down from $729.99) as recently as November 16 (so, it could return to that price soon). In the UK, the phone is still on sale for£649 at Amazon(down from £699). The iPhone 13, by contrast, costs just$599 at Appleright now (or$449 at Walmart, if you’re willing to go for a refurbished model), while UK shoppers can grab the device atAmazon for a record-low £549(the Midnight color variant is the cheapest option).
In other words, the iPhone 14 currently costs $131 / £100 more than the iPhone 13 (and even at its cheapest in the US, it cost $81 more), yet all you’re getting for that premium is… satellite connectivity and slightly better image processing. Truly, you’re better off picking up the iPhone 13, plus two years’ worth of AppleCare and one of thebest iPhone 13 casesfor the same money.
iPhone 13US:was $699 now$599 at AppleUK:was £599 now£549 at AmazonNow that the iPhone 15 has been released, retailers on both sides of the pond are offering further price cuts on Apple’s still-excellent iPhone 13 for Black Friday. Amazon is currently offering the best iPhone 13 price in the UK, while Apple is offering the best price on box-fresh models in the US. It’s worth noting, though, that Apple operates its own trade-in program that can be used to knock a few further bucks/pounds off the upfront cost of a new device. So, if you’re in the UK and you’ve got an existing iPhone model to dispose of, you may be better off picking Apple over Amazon.
Similarly, Apple’s latest standard model, the iPhone 15, represents the biggest generational upgrade in years, offering so much more phone for its $799 / £849 / AU$1,339 starting price than the iPhone 14 ever did (you’ll find a full breakdown of the key differences in ouriPhone 15 vs iPhone 14comparison). If you can afford to stretch your budget to that sort of money, go for the iPhone 15, even if it isn’t discounted for Black Friday (this time, the $50 / £200 premiumisworth it).
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It’s also worth clarifying that we’re only talking about the standard models here. The iPhone 14 Pro – which is currently on sale atAT&T in the US– is definitely worth considering against the neweriPhone 15 Pro, whose upgrades are limited to a slightly better chipset, titanium sides, the Action button, and USB-C connectivity. If you just want a super-fast iPhone with the Dynamic Island and 120Hz scrolling, then the now-cheaper iPhone 14 Pro remains an excellent choice.
TheiPhone 14 Plusis also a strong pick. We’re less critical of Apple’s first Plus-sized base model given its mightily impressive battery credentials and gorgeous, Pro Max-sized screen, and there’s also no iPhone 13 Plus model to directly compare it to. Sure, you’ll get the Dynamic Island and a 48MP camera with the more expensive iPhone 15 Plus, but if you’re willing to forgo those features, then the iPhone 14 Plus – which is currently on sale atAmazon in the UK– is definitely worth considering.
Just don’t buy the standard iPhone 14 this Black Friday. It’s not a bad phone, by any means – it’s just bad value right now.
More early Black Friday deals (US)
More early Black Friday deals (UK)
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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